Asia Broadcasting Corporation Private Limited., owner of Hiru FM / Gold FM / Sun FM / Sooriyan FM /Sun FM and Shaa FM, a part of Rayynor Silva Holdings is a large BOI Company under Section 17, as well as the largest Radio Network in Sri Lanka. Launched in July 1998, Asia Broadcasting revolutionized the Media industry setting up Sri Lanka’s First Ever Private Tamil Channel - Sooriyan FM, along with Sri Lanka’s First Ever English Oldies Channel - Gold FM and Sri Lanka’s First Youth Channel Shaa FM along with the Sri Lanka’s number one Sinhala channel - Hiru FM and Sri Lanka’s youth English trend setter – Sun FM.

Today, each channel has secured the Number One slot in its targeted segment as the preferred channel and has accumulated a massive & “loyal” listener base, due to the untiring efforts of a young and dynamic team driven to achieve only the best!

The Head Office is situated at the World Trade Centre, and currently occupies the entire 35th Floor in the East Tower of the World Trade Centre.

The company is managed by Mr. Rayynor Silva, one of the most senior radio personalities in today’s broadcasting field in Sri Lanka.  His experience of 18 years in the 19 year old private radio broadcasting Industry has given him an invaluable in-depth insight of the industry. Currently, he is successfully steering Sri Lanka’s No. 1 Sinhala radio channel - Hiru FM, the Number 1 Tamil radio channel - Sooriyan FM,the Number 1 English channel – Gold FM,Sri Lanka’s hottest English station Sun FM and Sri Lanka’s hottest Sinhala station Shaa FM.

He launched the first ever private Tamil radio channel in Sri Lanka - “Sooriyan FM”, The first ever 70’s English oldies channel in Sri Lanka - “Gold FM”, Sri Lanka’s First youth channel Shaa FM, thus revolutionizing the Sri Lankan radio industry.

He was also awarded the highest media honorary title and honorary award of “Vishwa Keerthi Maadya Shoori Jana Prasaada” in honor of the services rendered during the Vanni Humanitarian Operations, last year.

Rayynor Silva was also the youngest President in the history of the IAA (International Advertising Association) Sri Lanka Chapter. It was during his tenure that the Advertising Awards “Chillies” was formed in collaboration with the 4A’s.

We speak the listener’s language

We make them sing, dance, laugh, cry, test their intelligence, foster their competitive spirit become their friend, guide and guru. We are with them in all their good times and celebrations, not forgetting to cheer them up when they are down.

Our relationship extends beyond the airwaves as we get down to meet them in person with interactive promotions which gives the best to both the listener and the sponsor.

We possess unbeatable coverage that is a result of excellent strategic planning and positioning to maximize areas covered effectively.

The drive to reach new heights and create benchmarks of Radio Excellence is ever present in our hand picked crew, who undoubtedly are our number one resource.

The Head Office at World Trade Centre currently holds the main operations, which includes 8 studios; consisting of 6 broadcasting studios, 1 production studio & 1 dubbing studio.

In addition to that, the World Trade Centre office also houses the following;

The Master Control Room (MCR), the Transmission Rooms for Colombo, the Music Library, News Rooms, and all other offices.

We transmit from 11 different locations around the Island, namely; Gongala, Gammaduwa, Kikiliyamana, Hunnasgiriya, Madolsima, Jaffna, Ratnapura, Kokavil, Magalkanda, Kurunegala, including WTC. In addition to these 11 state of the art transmission setups, we also own the 3 towers situated at Gongala, Gammaduwa & Kikiliyamana

Our Head Office at WTC is also equipped with state of the art Studios and Equipment.

While the main transmitting facility is situated at the World Trade Centre, we also transmit all channels from 10 other locations in the country.

• • Renowned Reporters, Journalists and Newscasters
• • Further strengthened by over 300 Correspondents Island wide, and an International Reporter Network based in more than 40 countries.

• Largest news exposure, bringing the latest breaking news stories
• Daily 24hr bulletins & 24 news highlights in 3 languages
• Reaches a wide spectrum of the population with diverse interests
• Keeping the public informed at all times with all mediums available – SMS and Web
• Unbiased and comprehensive reporting
• Corporate News, which extensively covers a day’s business & economic activities, including Exchange Rates, Stock Market Updates & Global Financial Reports
• Sports News - the latest in sports with an ear for sports activities most popular in Sri Lanka

Radio, is its listeners. Listener participation is key. Our outdoor promotions are renowned for drawing the LARGEST crowds. These consist of ;

• Island wide Street Promotions, Musical & Road Shows with a 40ft.
• truck Hiru Senakeliya & Hiru Mega Blasts
• Sooriyan Promotions, Musical Shows, Estate Promotions, Mini Discos, Debates, Religious Promotions, Truck Promotions with Live Band
• Hiru, Gold & Sooriyan Sticker Promotions
• Gold FM Dinner Dances
• Charity Promotions
• Media support for School activities, Youth Clubs & Cultural Institutions

• Hiru FM's first Musical Show at Katunayake was attended by a record breaking 100,000+ people.
• Momentum continues with Hiru Mega Blasts held at many locations around the Island, with the most recent at Kesbewa, Piliyandala, Galenbindunuwewa & Moneragala, with more than 150,000 people attending each show
• Hiru Senakeliya. A highly successful 4-day Carnival & musical extravaganza with the most recent one held at Biyagama which attracted more than 400,000 people
• Hiru Mobile Truck Promotions. A countrywide Road Show on a chosen itinerary, with clients such as; Coke, Sri Lanka Army, Sanstha Cement, Unilever, Asian paints, Samudra Cement & Bank of Ceylon
• Gold FM 70's Show - A memorable medley of the 70's greatest hits, which was performed by our very own local artistes
• Gold FM Golden Ball - Be treated like royalty at the most elegant Ball in town on New Years Eve, which has developed a loyal following with the top end of the market.

Asia Broadcasting Corporation (Pvt) Ltd., is a responsible corporate citizen, being in the forefront of several community projects, awareness campaigns, blood donation camps, dry ration distribution for the needy and displaced, environmental & conservation efforts, which are an integral part of our corporate values.